Are you improving?

Continuous improvement is the journey and not a destination. As a General Manager of a private club, country club, or resort, your members and guests will continually challenge your leadership with making things better. Are things better than last year, last quarter, last week, or yesterday? How do we know? How do we measure success? As a manager, are you looking critically at the things that capture your member’s attention?

One way to measure success is how things actually look. How someone or something looks provides immediate feedback. Does it look new or dated? Are things clean or sloppy? Is what is being communicated effective to the desired message? We all know when something looks good. Why? I will leave that discussion for another time, but somehow it’s just better, right, even if you don’t necessarily have the perfect words to describe it. So how do you go from poor or okay images to great images that speak your desired messages for you?

Hire A Professional Photographer

While using stock photography may seem like an easy way to update your website, it’s harmful overall to your brand and here’s why. When you use stock photography, the images while usually beautiful, won’t likely tell the story you want. Why? Well, first, they aren’t yours to be exact and thus serve a generic purpose that may just loosely fit your situation. A picture of a golf ball or a pretty sunset are some we’ve seen. Second, since stock photography is on the market for purchase/licensing by anyone, you may well see them in other places that are not in-line with your brand or services. Example: A nice shot of couple at dinner could be on your website but also on a competitor’s restaurant website, or a personal blog post about connecting with your significant other over dinner, etc. You get where I am going here. Third, stock pictures are intended to easily add context to a narrative but are actually narrow in their application. Stock photography moves you forward only slightly and not in a way that is multidimensional. What I mean is that custom photography layers in a complexity, a density, and a consistent feel specific to your facility in a way stock photography just cannot. This authenticity is experienced only by working directly with a professional photographer.

Relationships are started with great introductions

First impressions are important. When someone comes to your website or your Club, they will want to see what you are offering. And, you will introduce them to your spaces, your people, your products, and your services. Can these introductions be improved? Where can they be improved? Since you will help direct what is important for your narrative, we work with you to co-create a vision of success. When you choose Trident Image Group for your photography and branding support, we service your needs directly and specifically not generically. Your members and guests will see images that tell YOUR stories not someone else’s version.

Why choose Trident Image Group? …Because Image Matters

To make some new introductions to your members and guests, tell your stories, and look great while doing it, contact us today.